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So you’re a notary public and you started the year off with some lofty goals. You planned on approaching new clients each month but have yet to leave your business card anywhere. You were hoping to notarize twice as many loan signings as you have done so far. Your energy was high, your schedule was open, but business has stalled. It still feels like it’s the first of the year. You’re no further along to achieving your goals than when you began. Hopefully, that isn’t the case for you, but if it is…
What do you do now?
This is a difficult situation to be in for sure. You really only have two options. You can keep at it or give up. The latter might seem appealing and frankly, it would be quite easy to convince yourself to take that route. Tell yourself things like, “the market is just in a slump right now,” or “I don’t have the time to market my service.” If you haven’t already said something like that this year, it is likely that you’ve heard someone else say it. But let’s assume you are interested in becoming a successful notary. You probably wouldn’t have found this article if that wasn’t your goal.
How can you succeed during the tough times?
Take risks.
No one in the industry seems optimistic about growth potential in 2007. And while the logic involved in the negative forecast of the loan industry is compelling, it’s not always beneficial to be a realist. This is especially true when it can stop you from taking the necessary risks to prosper. It is far too easy to analyze a situation to the point that you no longer have the time to take action.
When I talk about taking risks I'm not talking about buying a lottery ticket. I'm talking about making phone calls to potential clients, visiting local title offices and passing out your business card. You will probably face multiple rejections before landing a new client, but every 'no' is a step closer to a 'yes'.
Keep one word in mind: Persistence. You may visit the same office five times before anyone is willing to have a conversation with you. But eventually, you'll have a breakthrough.
Fast Company Magazine has a great article on Smart Risks. It's worth a little additional inspiration.
This is part of an ongoing series. More articles to follow.
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